Non Scientific Approach But...

[BAYO a.k.a. Mr. B]

Here's something I want to share that might help one or two people overcome analysis paralysis.

On Saturday I was flipping through the latest Yellow Pages (Something I had been meaning to do for nearly a month now) and at random, i.e. nothing scientific involved, I selected a few Dentists and checked out their websites.

Their YP ads of course were the usual 'WWD' (What We Do) type of ads and not surprisingly, it was the same on their website. The site in fairnes was not cluttered and actually looked good in terms of design, BUT it was far off from being a Patient attracting tool.

So here's what I did, again, it's nothing scientific.

1. Took a picture of the YP ad
2. Uploaded it to my laptop
3. Fired up Camtasia and critiqued the website
4. Included a critique of the YP ad
5. Sent the product off to the Dentist with an invitation to contact me if they are concerned about the 'leaks' they have

As I said, nothing scientific and I won't dress this up just to make it look good.

Monday I get a call from the Dentist's receptionist saying the Dentist wanted to know more so could I please explain to her what I meant.

I said I could explain but it would only make sense to the Dentist unless she had knowledge of "off-site optimization!"...

Silence on the end of the phone.

I never use those terms but I was being polite and trying to let her know I wanted to speak with the person who has the authority to listen and make decisions. Cut a long story short the Dentist called back an hour later and I gave him an overview of what I discovered and why they presented problems.

Here's probably the most interesting thing about this.

I was completely open and honest that I did the research when I was "...a little bit bored and decided to have a look at the quality of local business marketing. Whether it had improved since the last edition of the Yellow Pages" because honestly, that's the reason why I found his site.

His words were, "I'm scared to know what you'll find WHEN you actually do a proper review!"

Now if that's not a client selling themselves on yoru solution I don't know what is.

I told him I'm not sure if I can help right now due to other commitments but that I'd be happy to have the discussion in more detail next week probably. he got hsi receptionist to reserve an 60 minute slot so the strategy session is now booked. What we're going to discuss I have no clue about at this point in time, but even from reviewing the YP ad and their site, its been easy to identify services that they could use to improve what they're doing right now.

I've got to try being lazier in the future if this is how it pays off

Moral of the story - Like Nike says "Just do it"

[jacquic]

Excellent!

Great story.

And better than I used to do - cutting out the ad, sticking it on to a piece of paper, ringing bits with a felt pen and so on :-)

Now that I have Camtasia, maybe I'll update the YP process!

~ Jacqui

[mattsmithe14]

Nice!

Did you send the dentist a DVD/CD of your screen capture?

I'm cutting my ads and scanning them in, then marking them up in Word. It's getting very old so any more detail you can provide is appreciated.

Maybe you can whip up a quick ebook/ecourse on your process???

[kf4qhk]

Good. Hope to find out more later the whats/whys/hows. Blessings!

[BAYO a.k.a. Mr. B]

Nice!

Did you send the dentist a DVD/CD of your screen capture?

I'm cutting my ads and scanning them in, then marking them up in Word. It's getting very old so any more detail you can provide is appreciated.

Maybe you can whip up a quick ebook/ecourse on your process???

No, I directed them to a secure page. When you utilize this method, although it potentially can help the local business, you have to be very aware and cautious about the information becoming publicly accessible which could be a violation of copyright since you're reproducing information on their website.

From the questions the Doc asked, I also knew he was fishing to find out who else had seen my analysis or if other people could see it. That's what made me conscious of these facts...but I'm not an Attorney so please don't take my words as legal guidance. I believe that if you keep the information, the analysis 'safe' you should be OK but if in doubt speak to a legal eagle

Sending a DVD could be more powerful but it would also involve a cost (I wouldn't view it as an investment because the lead would not be warm at this stage)

Old? As we advance we 'mature. and I'm sure there are things I could learan from you as well.

Product?

I'm hosting a webinar on Friday and this is one of the topics I'm covering, not because I've tried it numerous times and 'raked in the cash' but because it worked!

Hope this helps.

Have a great day.

Bayo

[MrPhelps]

using wordpress, there's a plugin called "Hide Pages" that lets you set up a "Page" in WP and hide it from the menus. Just go into your Admin area and grab a link to the page from there and send it to them. When you're done, dump the page into the trash.

[mattsmithe14]

I'm hosting a webinar on Friday and this is one of the topics I'm covering, not because I've tried it numerous times and 'raked in the cash' but because it worked!

Bayo, what's the sign-up link for your webinar?

Matty

[BAYO a.k.a. Mr. B]

Here it is

I actually need to make this public here!