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"I bring you customers and make you money!" GUARANTEED!
Every time I say it, the person I say it to automatically says, "How?"
I then hand them my business card.
The front side simply says:
"I bring you customers and make you money!"
GUARANTEED!
The back side says:Want to Know How?
Call No Later Than (Date & Time) (Phone)
Ask for T.S. Barnes
Where the date, time and phone are shown I hand write that in, right in front of the person I'm speaking with. I found that this personal touch is very effective and many times people call simply out of curiosity and they don't want to miss their window of opportunity to call me.
I also carry a little note pad in my pocket. I'll pull it out and ask that person what their name is. I write their name down, the time, date and where we met. I will even jot down what they might have been wearing at that time, such as clothing, jewelry, type of shoes & etc. Anything that will help me connect with this person when they call. Later I'll go back and enter that information into my personal contact spreadsheet.
Those who don't call, have disqualified themselves. Those that do call, my conversation goes something like this:
Me: This is T.S.
Them: This is Steve Smith. You gave me your card the other day.
Me: Hello Steve, I remember you. We met at the mall in front of Radio Shack. Didn't you have a running suit on?
Them: Sure did. Wow. Great memory!
Me: How did your workout go?
After about a minute or two of light conversation, we'll finally get down to business.
T.S. Barnes - Traveling Salesman
It's Our Business To Grow Your Business
Short sharp and to the point, and always gets a good response from clients.
I think if you just stay basic start with We help biz make money and guarentee it ussualy to the toon of 20% in 30 days and you will probably not here anything again about your guarentee Thanks
"I Help Small Business Ownwers (SBO) to Increase Profits While Cutting Their Advertising...by the way, is the Advertising in Your Business an Expense or an Investment? I also help SBO to Invest in Advertising." The idea is to generate in my prospects the curiosity because I sent them two straight messages: Increase Profits and Advertising Expense/Investment...these two concepts help me out to get my first appointment.
Tom.
"I find that most business people I meet are disappointed with the results from their web pages, I am fortunate to be able to help local business increase sales and profitability within 90 days. I would like to look at your web site where should I send your free report?"
"I help small businesses in (my city) increase their sales and profits 10-50% by utilizing cost-effective marketing strategies without spending any more money on advertising. My team follows a multi-pillar marketing system that's been successful for the last couple decades. There are 8 pillars (areas) where most small business marketing strategies can be established. Unfortunately, most owners only utilize 1 or 2 pillars at one time. What happens if one of those pillars crumble? Your business will crumble, as a result. But if you're founded on 8 pillars, not only will you be sustained, you'll prosper."
I tried to actually fill the 30 seconds. I think mentioning 'pillar' excites an interest as to what the 8 pillars are. Also mentioning how you can generate sales and profits without spending more money on advertising is really good, I think. What are the 8 pillars, you ask as well? I learned it from reading myfirsthmaclient.com and tweaked it to fit my own business.
Here's what I use.
Business Owner:
Hi, my name is ______ and I own/do ______. If you need ______, here's my card.
Me:
Hi _____. My name is Merle Liske and I believe in a community that richly rewards a business that gives more value than it receives from the people it serves. If people's needs are exceeded, they'll become raving fans. I provide innovative marketing and business growth strategies that make this happen. Here's my book...
Here's my thinking behind what went into this.
I was inspired after watching a Ted.com video by Simon Sinek called "How Great Leaders Inspire Action" based on his book "Start With Why". In the video he explains a concept called the golden circle which has WHY in the center, HOW in the middle ring and WHAT in the outer ring (like a target). He tells how successful businesses base their promotions on WHY-->HOW-->WHAT, in that order, while everyone else does it backwards starting with WHAT and never mention WHY.
To help getting ideas for what to put in the three areas I found it helpful to think in terms of why=vision, how=values, what=mission. The three sentences in my elevator speech follows the sequence.
I hope my explanation made sense. Make sure you watch that video.
Merle
I help business owners (or companies or the job title) solve their two biggest problems. Finding more <clients or customers> and selling more <products or services>.
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