Share your 30sec elevator speech here

[Raymond]

Good day offliners!

Every offline consultant needs a 30sec elevator speech, whats yours?
Here is mine after those 'so what do you do' questions:

"I am a marketing coach who works with businesses current marketing budget and I focus on:

Internet marketing, copywriting and automated sales systems which

Increases leads
Customer retention and
Ultimately increases revenue

Which is why my business offers a 10% profit increase in the first 60days or your money back"

Feel free to critique and post your own - I'm sure we can all learn a thing or 3

[Vitto]

I help business improve brand awareness, generate leads and increase profits by 25 to 55 percent with 90 days or less... sometimes I stop at the increase profits part, it just depends on who I am talking to and whats the situation. Other times I just say "I assist business owners increase profits and productivity in 90 days or less" but then again it depends on the situation.

[Newbie]

As a Profit Leaks Detective, I help small businesses increase profitability by identifying and plugging the profit leaks that exist.

I do this through a simple question and answer session that will identify where the profit leaks are and then offer an effective solution.

17 Seconds

[Rob]

"I help local businesses establish a profitable web presence"

Sweet and Simple =)

[phil]

I can give you an unbiased opinion on your business. I know what works and what doesn't. I like your (place of business) and I want to keep coming here. So buy me a beer and let's talk (just made that up)

[Tsarina]

I use for selling websites:

I turn a 30-minute chat with ____________ (with business owner, like you or laundry owner/lawyer/organizer) into lead generating and sales closing website. We deliver complete website in just two weeks, so the business has the best foot forward where everyone is looking.

Online promotion:

We help professionals get Google's attention--and fast. Depending on your needs, we'll build, overhaul or just tweak your website to put it at the top of search results. We use our exclusive system of driving websites to the top and produce __% more in business revenue

Sill need one for offline consulting...

[RussReynolds]

"Most business owners are throwing a ton of money away on ineffective marketing. With a free 60 minute consultation I show them how they can double their business without spending any more money on advertising."

[rrakausk]

"Most business owners lose a ton of money on worthless marketing. I find the profit leaks, plug them and swiftly multiply revenues for smart future directed company owners who want a lifestyle and a business worthy of their dreams - what is YOUR ideal business outcome?"

Thanks to Russ for the lead in...
Dunno - any ideas?

Thanks and stay awesome - Rick

[Raymond]

@Russ, I really like your 30sec elevator speech short to the point and that "spend no money on advertising" is a hot button. Maybe you can add double your business in 3-6months - to give it a slight believability boost.
Well thats my 2 cents

[DogScout]

I rob Banks... Do you own one?

[croque]

Here's mine:

I help small businesses get more clients and customers by making them findable in the Internet, when people are looking for their products and services

[Rob]

Excellent posts folks! Keep 'em comin'!

[Tsarina]

I rob Banks... Do you own one?

I promise to use this one next networking event... just need to figure out how to jump to the 'leak repair' I was looking for something like this for a while - thanks

[RoyE]

How about something really simple, like 'I help YOUR business get MORE business'?

Followed by pregnant pause, winning smile, nonchalance, etc, depending on circumstances. Resist the temptation to add detail unless they ask 'How?'

Not that I've tested it, but I'll be at a networking meeting on Friday, so I may try it then

Roy

[dink]

"I create customized systems to grow your business and increase your overall awareness within the marketplace."

Not tried that one yet as this thread just inspired me to write it

[davidrosa9]

What about the famous "I cut the fat and waste from your advertising expenses and increase sales simultaneously" Oh yeaaah I like that one lol

[J smith]

I liked Russ and RoyE, fairly short, not too cheeze and simple.

Mine will be: I help business owners improve their business and increase their profits.
Hopefully it will work well

[Michael Adul'Ali]

I have found the below elevator speech to be very effective for me. I also will follow the elevator speech with a little role play as to how the conversation flows.

Elevator Speech:

I show businesses how to make more money.

Business Owner: How?

Me: Unfortunately, I don't have time to show you because I have somewhere else I
need to be, but it would not surprise me if you are losing losing tens of thousands
of dollars or more in your business every year that I can help you put in your pocket.

Even though I don't work with every business...I will give you a free 15 min consultation
and show you how you can make more money.

With my current schedule, I am available (insert date and time of your availability) does
that work for you?

**End of role play**

"Short explanation of why I use the above elevator speech"

Even though the elevator speech is short...it hits on the pain of business owners...making more
money and it invokes curiosity.

As an offline business owner, if someone approached me, I would definitely ask "How" and be
willing to setup an appointment.

The reason why I won't say l need more then 15 minutes is because of two reasons:

1) Business owners are busy and will be hard pressed to find 45 minutes to an hour to give
to me on something that they may not be interested in.

2) If someone were to ask for let's say; for an example an hour of my time, as a business owner,
I am thinking that he is trying to sell me something. However, if a person is only asking for 10-15
minutes then I am willing to invest that amount of time. After all...they can't be selling anything and only
need 10-15 minutes, right?

Lastly, even though I ask for 10-15 minutes, the meeting generally last for an hour. The
business owner will not let me go. Once his eyes have been opened...they want what I
have to offer in order to solve their problem.

I hope the elevator speech along with the explanation of "inside the mind" of a current
offline business owner helps someone.

Expect Abundance,

Michael

[ijohnson]

Y'all have shared some pretty good elevator speeches!

Michael, thank you for going in depth as to the reasoning behind your approach -- it makes a lot of sense. BTW, I picked up your WSO the other day -- looks like GREAT stuff! I'm about to delve into it now.

In case you other offliners missed it, here is the link to Michael's awesome WSO he launched this week over on the WF (I had to shortened it because it because the link was s-o-o long): http://bit.ly/aDYKe2

Onward and upward!

~ Iris

[davidrosa9]

I have found the below elevator speech to be very effective for me. I also will follow the elevator speech with a little role play as to how the conversation flows.

Elevator Speech:



Business Owner: How?

Me: Unfortunately, I don't have time to show you because I have somewhere else I
need to be, but it would not surprise me if you are losing losing tens of thousands
of dollars or more in your business every year that I can help you put in your pocket.

Even though I don't work with every business...I will give you a free 15 min consultation
and show you how you can make more money.

With my current schedule, I am available (insert date and time of your availability) does
that work for you?

**End of role play**

"Short explanation of why I use the above elevator speech"

Even though the elevator speech is short...it hits on the pain of business owners...making more
money and it invokes curiosity.

As an offline business owner, if someone approached me, I would definitely ask "How" and be
willing to setup an appointment.

The reason why I won't say l need more then 15 minutes is because of two reasons:

1) Business owners are busy and will be hard pressed to find 45 minutes to an hour to give
to me on something that they may not be interested in.

2) If someone were to ask for let's say; for an example an hour of my time, as a business owner,
I am thinking that he is trying to sell me something. However, if a person is only asking for 10-15
minutes then I am willing to invest that amount of time. After all...they can't be selling anything and only
need 10-15 minutes, right?

Lastly, even though I ask for 10-15 minutes, the meeting generally last for an hour. The
business owner will not let me go. Once his eyes have been opened...they want what I
have to offer in order to solve their problem.

I hope the elevator speech along with the explanation of "inside the mind" of a current
offline business owner helps someone.

Expect Abundance,

Michael

So umm Michael, for example what would you say within the first 10 minutes of the phone call?

[Michael Adul'Ali]

So umm Michael, for example what would you say within the first 10 minutes of the phone call?

David,

Thanks for your question.

Preferably, that 10 minutes would be an appointment face to face.

At that time, which is your initial appointment, you should do your due diligence (check out their website...does it have lead capture capabilities, where else are they losing money) and when you meet within them let them know how you can make them money by plugging their profit leaks.

Once in the meeting with the biz owner, your meeting will extend past the 10-15 mins because they are very interested to hear how you can plug their profit leaks.

My normal approach is to offer them a service that does not cost them anything of upfront and I am paid only if I produce results. That makes my offer irresistible. However, feel free to use what ever approach you would normally use when approaching the biz owner for the initial meeting.

The purpose of the elevator speech is to advance the biz owner (prospect) to the next step which is to ask you "how" and from there to an appointment.

I hope that helps.


Expect Abundance,

Michael

[Newbie]

My normal approach is to offer them a service that does not cost them anything of upfront and I am paid only if I produce results.

What is this service?

[Michael Adul'Ali]

What is this service?

David,

Just PM'ed you.


Expect Abundance,

Michael

[tiz724]

"I help business owners increase sales, profitability, and implement a systematic way to reduce profit leaks hurting their bottom line. You can check out our website for more information about what we do ."


......and then hand them a business card and shut up.

[RoyE]

I used my 'More business for your business' line at my networking event for my 30 second introduction. Result: 28 spare seconds I felt compelled to fill!

[BAYO a.k.a. Mr. B]

"I work with business owners who are struggling to attract more and new business and the way I do it is by showing them my 7 step model that works 100% of the time..."

[jacquic]

MR B, that is so cool. Talk about making them want to bite your hand off in an effort to learn what those 7 steps are!

~ Jacqui

[Don Alm]

Thankx Dexx....

[David]

I partner with business owners in profitably growing their business. I profit when they profit.

Just made it up. Does it make cents?

[RoyE]

I partner with business owners in profitably growing their business. I profit when they profit.

It sounds quite good but it does seem to imply you will work for commission only. I don't think I would want to say that.

Roy

[simmo28]

I’m an Internet Marketing Consultant, and I help Businesses cut their marketing costs, and increase profits so they can spend more time at home enjoying life.

[Don Alm]

Thankx Dexx....

[joerh]

I just finished a project for a Mexican Restaurant chain of 3 restaurants. I got the account with these 8 words;

"I CAN FILL YOUR SEATS EVERY TUESDAY EVENING!"

Tuesdays, for some reason, in my area...are Sloowww nights at local restaurants. I found a way to PACK 'EM IN! on Tues Eves. in almost any "sit-down" restaurant. (Don't ask me what I'm doing because THIS ONE is "too good" to let out the bag!) And I instantly GRAB restaurant owners by their "Greed Glands" with those 8 Magic Words!

Don Alm...."Idea Guy"
"50 Ways to make $50K with $50"
http://www.midasreports.com

I really like that one Don Alm. Direct to the point, without techno babble. Of course, that 5 second pitch is assuming that you already know who you are talking to, researched their pains and then hit their hot button right on the head. Especially if you have something in store for them that can deliver... which I'm assuming you do since teased us with it In those situations, I think it's a great idea to have a USP that directly relates to them.

I'm still working on my general on. After reading some of these for inspiration, it seems like some are trying too hard to self promote, or try to project how educated they are. It sounds too much about me, and not enough about what's going to make the other person corner you at a party for an hour to find out more about what it is you do (because they want to know what you can do for them).

There was a link on one of the post to go check out Perry Marshall's site (http://www.perrymarshall.com). Here's something he says that I think should apply when structuring your USP:

"Customers should be spoken and written to in a conversational, layman's tone of voice that strives to build trust, educate and persuade, rather than dazzle and impress."

He was referring to marketing in general, but since all of our marketing (and the marketing we are going to help our clients with) should come straight off our USP, of course it applies to it as well.

Hope that feedback helps some people. It was the first thing that came to mind.

- Joe

[kelvin brown]

In general I use: " I help small businesses take advantage of the Internet for their business."

If i see interest or have more time then I say: " Taking advantage of the internet means different things to different businesses, it may mean a new website, updating a website or simply how to choose a web developer. "

Kelvin

[Jimian]

"We can show you how putting your business on the first page of google can increase your phone traffic as much as 30-40% when someone goes searching for your kind of biz. And I can actually show you the key phrases they type in when it comes to your particular industry. When could I demonstrate that for you?"

~ JIM

[Tsarina]

Thinking about Don's intro may be it makes sense to learn first and then respond with personal solution. If some one says he is a "dentist, and what do you do?" "I can get 10 new patients in your chair by the end of next month". It sounds like a good enough hook to schedule an questionnaire appointment. Makes sense?

Also need to find a sleek reply if they ask you first. Like "I rub banks, do you own one?" but it can cause the opponent to respond with the joke as well.

[Affiliate Rob]

"I teach businesses how to use the Internet to double their business and dominate their competition - all without spending any extra money on marketing!"

Then I give them my business card that has my title - Traffic Controller - as opposed to "President", "VP Marketing", blah, blah, blah. As they are glancing at the card, sometimes they will say "Traffic Controller?" My response is to say "My title is Traffic Controller. I have the ability to send tons of targeted traffic to your website, which means literally hundreds of new clients for you."

Then I engage them in a short conversation. We exchange cards, and I'll say something like this:

"I'll be upfront with you - my practice is exclusive because I only work with business owners who are driven to double their sales. I don't know if I can help you, but we can talk next week to see if there is a fit."

I've done four things here:

1) Piqued their curiosity with the unusual title - not many of my competitors refer to themselves as a "Traffic Controller".

2) By saying that I have an "exclusive practice", I intimate that I don't take on everybody. They will be fortunate if I take them on as a client.

3) Since I "only" take customers who are driven to "double their sales", they automatically should want to be part of that group.

4) I am not promising them that I can do anything for them - but we should get together and find out.

This works in an elevator and ESPECIALLY at a networking event like the Chamber of Commerce or Rotary.

[Dexx]

Ooo awesome first post Rob! Great info!

Welcome to the OGF =)

Cheers,

~Dexx

[BAYO a.k.a. Mr. B]

A bold approach Rob, one that takes {fill-in-the-blank-depending-on-your-preference)!

[Don Alm]

Thankx Dexx....

[jacquic]

After Tsarina's post, I put together and used this - you get someone else to read the questions for you, or you have - litererally - two or more hats and pop them on accordingly.

Good morning, I’m XX from YY, and I make more business for your business.

You: Hi, X, I’m a dentist – what can you do for me?
Me: I can get 10 new patients in your chair by the end of next month

You: I’m a restaurant owner – what can you do for me?
Me: I can get your restaurant filled – even on Tuesday nights!

You: I’m a plumber – what can you do for me?
Me: I can fix your profit leaks – and get you hundreds more leaks to fix yourself

You: I’m a banker – what can you do for me?
Me: I can get people rushing up to you to shake you by the hand!

In short, we identify your profit leaks, help you cut advertising costs and bring in more clients who are queuing up to spend more with you.
Just go to business mywebsite.com to find out how you can benefit.

I’m X X , making 'more business for your business'. Good morning.

That's about 45 seconds' worth - you can take away or add more businesses.

[quantumsem]

I work with business owners to help them build long lasting relationships with their customers. These relationships will turn leads and current customers into lifetime business that will guarantee an increase in profits.

[Bonnie]

Lots of great ideas!

To piggyback on Michael's short and sweet one...

"I help small business owners to make more money... often with assets they already have, but aren't using to full potential."

[MrPhelps]

At Business:Impossible we make doing business online both possible AND profitable!

[RG]

How about this?

I've tried to follow the Perry Marshall's (and my wife's!) advice to keep it natural and conversational. It also follows the AIDA (Attention, Interest, Desire, Action) marketing model.

Any feedback gladly received.

Robert

What do you do?

I help business owners increase sales. (Attention)

How do you do that?

Many business owners are great at what they do but struggle with sales
and marketing.

I help business owners implement systems that generate more sales
leads, convert more leads into customers and get existing customers to
spend more. (Interest)


Business owners I work with typically increase sales by at least
20% within a few of months. (Desire)

Does that sound interesting?

Yes.

Well, I've got a free video on my website which explains more. (Action)

If you have already received business card:

I'll send you a link and if you like what you see get in touch.

If you have not received business card:

Have you got a business card with you?

If: Yes

I'll send you a link and if you like what you see get in touch.

If: No

Here's my website (hand business card) if you like what you see get in touch.

[BAYO a.k.a. Mr. B]

Colin posted one that he came across in this thread

Bayo

[Tsarina]

I also like the concept of conversation. It seems like nothing else is working for me. So far best results is when I just start chatting about doing something for someone as long as it has some interest point. I offered my help to a guy who is running for congress, he did not do a thing and still has no website but all of a sudden I 'touched a celebrity' and I have enough insider's info on the campaign to sound like I know.

RG, I would add some excitement to this conversation and make it more personal and related to the guy you are talking to. So it's less a script more a conversation.

[SerialCoder]

"I produce direct mail that other mail houses cannot seem to get done. We use live handwriting, odd materials and other tactics to be sure that our clients mail gets read."

Or something like that.

[AussieT]

Wow! Great thread guys lots of good suggestions. Keep them coming.

[Bryan Dennehy]

Yeah some great input folks, just a quick question though, do you guys use this elevator speach in your initial call/meeting? and should you include this in the copy of your website?